Generative AI is Rapidly Transforming the Claims Landscape
Generative AI is an artificial intelligence (AI) technique that involves creating new content or data using machine learning models. Unlike discriminative AI, which focuses on identifying and classifying existing data patterns, generative AI seeks to create new content, typically by using deep learning techniques such as neural networks to learn patterns from large datasets and generate new data that follow those patterns. And this is where it becomes useful for claims and risk management.
Generative AI has the potential to revolutionize claims administration in the next several years, transforming how insurance companies, third-party administrators, and medical management firms manage claims processing and settlement. By leveraging the power of machine learning algorithms and natural language processing, generative AI can automate many tedious and time-consuming tasks in the claims process. These enhancements will result in increased efficiency and accuracy, reduced costs, and improved customer satisfaction; they will also help retain and attract new talent to the industry.